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house Bill H.R. 5464

Should Gender-Based Pricing of Consumer Products be Illegal?

Argument in favor

Women shouldn’t have to pay more for the same product or service simply because it’s marketed toward women — this bill would end such discrimination.

Judith's Opinion
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04/15/2018
I can’t believe we even have to say this. Of course there shouldn’t be gender based pricing
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OlderNWiser's Opinion
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04/15/2018
Free-market is the euphemism for “power to hurt the poor, women, and all People of Color whom we hate.” As an RN in an ICU, I did my male colleague’s work [to keep the patients alive] while he took credit for my work and got promoted. Then there were higher prices for me. This means my Social Security check is less and I struggle more in retirement. Of course #45 and the GOP want my Social Security and Medicare cut too, to hasten my death for the crime of a life of service to others.
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IllWill's Opinion
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04/15/2018
It’s absurd that gender-based pricing even exists. It doesn’t matter if you’re a man or a woman. You should pay the same price for similar products.
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Argument opposed

Businesses should be allowed to charge more for similar products that are marketed toward one gender — there may be legitimate business reasons for the price differential.

Philip's Opinion
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04/15/2018
Government shouldn’t have any say in how companies price their products. Let the free market work itself out.
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Dana's Opinion
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04/15/2018
If women just bought the men’s version then pricing for the pink products would go down. If you are willing to pay more for products because they are pink then of course businesses will continue to charge more. Why does there have to be a law making it illegal to charge more for women’s products if women are willing to pay more even if the men’s product are the same and cheaper? It’s common sense. Most people buy the generic brands of products because they are cheaper. Why do we need government to make laws of what to charge for items we need. It’s called supply and demand. If no one buys the products the price will go down. Simple as that.
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Matthew's Opinion
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04/15/2018
Not a government problem. If you don’t like the price of the product, don’t buy it. Nobody is forcing you to buy it or pay more except yourself. The government isn’t the answer to everything.
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bill Progress


  • Not enacted
    The President has not signed this bill
  • The senate has not voted
  • The house has not voted
      house Committees
      Committee on Energy and Commerce
    IntroducedApril 10th, 2018

What is House Bill H.R. 5464?

This bill — the Pink Tax Repeal Act —  would prohibit gender-based pricing of consumer products and services by making it an unfair trade practice to charge more for a version of a substantially similar product that’s marketed toward one gender. The Federal Trade Commission (FTC) would be responsible for enforcing violations and state attorneys general would have the authority to take civil action on behalf of wronged consumers. State attorneys general would notify the FTC in writing of civil actions undertaken.

Impact

Women buying products; companies offering goods or services marketed toward a specific gender; state attorneys general; and the FTC.

Cost of House Bill H.R. 5464

A CBO cost estimate is unavailable.

More Information

In-Depth: Sponsoring Rep. Jackie Speier (D-CA) introduced this bill to end gender-based price discrimination after the New York City Dept. of Consumer Affairs published a study which found that women’s products cost up to 13% more than similar products for men:

“Women get hit with a double whammy: THey make less for doing the same work and they pay more for the same product or service because it’s for women. Whether it’s a pink teddy bear, deodorant from the same manufacturer, or a white laundered shirt, it’s time to say enough! Discrimination is illegal.”

This legislation has the support of 29 cosponsors, all of whom are Democrats.


Media:

Summary by Eric Revell

(Photo Credit: energyy / iStock)

AKA

Pink Tax Repeal Act

Official Title

To prohibit the pricing of consumer products and services that are substantially similar if such products or services are priced differently based on the gender of the individuals for whose use the products are intended or marketed or for whom the services are performed or offered.

    I can’t believe we even have to say this. Of course there shouldn’t be gender based pricing
    Like (228)
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    Government shouldn’t have any say in how companies price their products. Let the free market work itself out.
    Like (122)
    Follow
    Share
    Free-market is the euphemism for “power to hurt the poor, women, and all People of Color whom we hate.” As an RN in an ICU, I did my male colleague’s work [to keep the patients alive] while he took credit for my work and got promoted. Then there were higher prices for me. This means my Social Security check is less and I struggle more in retirement. Of course #45 and the GOP want my Social Security and Medicare cut too, to hasten my death for the crime of a life of service to others.
    Like (191)
    Follow
    Share
    It’s absurd that gender-based pricing even exists. It doesn’t matter if you’re a man or a woman. You should pay the same price for similar products.
    Like (100)
    Follow
    Share
    If women just bought the men’s version then pricing for the pink products would go down. If you are willing to pay more for products because they are pink then of course businesses will continue to charge more. Why does there have to be a law making it illegal to charge more for women’s products if women are willing to pay more even if the men’s product are the same and cheaper? It’s common sense. Most people buy the generic brands of products because they are cheaper. Why do we need government to make laws of what to charge for items we need. It’s called supply and demand. If no one buys the products the price will go down. Simple as that.
    Like (100)
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    Share
    It’s ridiculous that they charge more for a pink razor. As if we can’t see pricing and how it effects our decisions as consumers. I personally bypass the trap and use a man”s razor. Closer shave! Clothes should not be higher for women but the same as male pricing. All this is ridiculous to even have to say. Down to taking our shirts to the cleaners we pay more.
    Like (58)
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    I can’t believe anyone can think it is ok to charge more for the same product based of the gender of the customer. It is indeed the job of the government to protect us from predatory companies.
    Like (38)
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    Absolutely should this get passed. It's already unfair that women get paid less but to have to pay more for the exact same product ( think razors) just be the company is marketing a line to women is icing on the cake! This is one step to cost of living equity and should get passed
    Like (34)
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    Not a government problem. If you don’t like the price of the product, don’t buy it. Nobody is forcing you to buy it or pay more except yourself. The government isn’t the answer to everything.
    Like (34)
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    Yes! Gender inequality should be illegal in ALL aspects of society. A woman gets paid less, and yet she gets charged more for what she brings home. Gender equality should not be a debate we are still having. It’s ludicrous!!
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    How is this even a possibility for a bill in 2018? Why should a female pay more for the same exact product a male gets?
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    If you don’t like the price of a product don’t buy it. 🤦🏻‍♀️
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    Why can’t women just buy the men’s version which would force the women’s prices to decrease? More regulation is never the answer. If the products are exactly the same just one is “pink” then just buy the men’s one
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    Democrats crying gender inequality. “The government must protect women because they can’t protect themselves.” How insulting is their argument. Products are priced according to market principles. The government has no business in business.
    Like (22)
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    If they want to custom paint their car pink that’s there business and the customers choice to pay extra for it. Just because you think your insignificant self will lead the way in a growing world of gender disforia doesn’t give you any special privilege whatsoever.
    Like (18)
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    This is not discrimination. This is free market capitalism at work. It’s all about supply and demand. If you don’t want to pay a premium for something in a certain color or with a certain scent or whatever, then don’t. We need laws to protect consumers from fraud, from misleading advertising and from unsafe products. It is not the government’s place to protect us from allowing someone to convince us that we should buy a more expensive version of a product.
    Like (17)
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    It is sad, indeed, that this legislation is still necessary, but it certainly is. Millions of women will be watching how you vote on this, gentlemen representing Texas. And so will many upstanding men.
    Like (16)
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    Last I checked, the laws of supply and demand determine the price of all goods and services, not gender. The premise of this bill is flawed.
    Like (15)
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    I think it’s unconstitutional for the government to involve itself in the pricing of private business transactions. There can be legitimate reasons for price differences based upon manufacturing costs. Don’t buy the more expensive one if they’re functionally the same.
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    Gendered production of a good is unnecessary and sexist for all genders. Women shouldn't have to pay more for the same product because a designer was hired to make it pink or purple. Likewise, men should not have to pay more for an advertiser to give something a "more masculine" sounding name.
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