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Do Boycotts Really Matter?

by Countable | 11.13.17

What’s the story?

As long as there have been businesses there have been boycotts, but with the advent of social media they explode and grow quickly. Advertisers pulled ads from Sean Hannity’s show on Fox following his interview with Senate candidate Roy Moore. Moore is accused of pursuing a sexual relationship with a 14-year old girl when he was a 32-year old district attorney.

Hannity then encouraged supporters to smash their Keurig machines (and assumably replace then with a different product).

Why does it matter?

Boycotts have worked over the course of history. Coca-Cola ended up withdrawing from their South African bottling operations and selling them off to Black South African investors in response to a worldwide boycott. Boycotters took issue with the corporation’s participation in the economy of apartheid South Africa.

In 2015 Donald Trump joked about the possibility of boycotting Starbucks over their winter holiday coffee cups in response to accusations the chain was disrespecting Christmas out of political correctness.

And now there’s the Keurig explosion. Literally, as owners smash their machines with hammers and drop them off of balconies, all in protest over the company’s advertising decision.

Business Insider now reports that the CEO of Keurig, Bob Gamgort, apologized to company employees for "any negativity" they experienced following a decision in which the company appeared to “take sides” in a political debate.

The company, however, does not seem to be reversing its decision to pull the ads.

What do you think?

Do boycotts matter? Do you boycott any products? If so, why? If not, why not?

Tell us in the comments what you think, then use the Take Action button to tell your reps!

— Asha Sanaker

(Photo Credit: @angeloJohnGage via Twitter)

Countable

Written by Countable

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(53)
  • Mark
    11/13/2017
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    Smashing a coffee maker that you already paid for to protest companies distancing themselves from a man who is defending a possible pedophile and sexual predator is the definition of stupidity and immorality.

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  • Rachel
    11/14/2017
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    I think boycotts can work if enough people come together & hit a company in their wallet to incite change. However if you are destroying a product after the company has your money you're doing it wrong. That being said I vote with my dollar everyday. Does it makes a difference? Do companies that lose my dollar care? Probably not because I'm only one person. But I spend my money consistent with my issues & my values because it makes me feel like I'm doing the right thing.

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  • Michael777
    11/14/2017
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    So a bunch of triggered snowflakes on the Right are smashing their expensive coffee machines to show their support for Hannity who defended a child molester (Roy Moore), is basically what happened. Like this comment if you agree!

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  • Cindylen
    11/13/2017
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    If you want to smash your nice expensive coffee maker, have at it. You’ve already given the company your money! However, I think that boycotting in general is not as effective now because so many companies own products across the store shelves. Therefore, if I don’t like what a certain brand is doing, I would have to stop buying products in many different categories. There are exceptions, as when the NRA nearly bankrupted Smith & Wesson. Sometimes, however, public opinion does seem to affect what a company will do.

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  • Epona99
    11/14/2017
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    Sometimes boycotts work, if enough people do it. I've been boycotting Nestle for over 30 years though , and clearly I don't have enough company! Even worse, they keep doing new harmful things to people and the environment. So even though few others know or care, I simply don't want anything to do with their products.

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  • Michael.J.L
    11/14/2017
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    Sometimes they do, sometimes they don't. They especially work when the company being boycotted is hit in the pocketbook heavily and they last for a while.

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  • Cindylen
    11/13/2017
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    Let me add, if people complain because a company “protests” a full grown adult assaulting children, this a sad world. The character of a person in public office should be beyond reproach. Policies and political opinions will be on one side or another, but character needs to be beyond reproach.

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  • James
    11/14/2017
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    Makes me want to go out and buy another Keurig.

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  • Ticktock
    11/14/2017
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    Boycotts work when potential customers refuse to do business with specific companies. The loss of business is the issue. In this case these Republicans have already purchased the product and have chosen to destroy the product in protest. If the Republicans want to really protest good they should buy a few more coffee makers to destroy. Boycotts do work sometimes when they are executed with more intelligence.

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  • APavlovska
    11/14/2017
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    Wow. I have a K.machine to smash. I will make en event from it. And sorry Peets but you going to loose the kcap sale. Time to reinvent!!!

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  • ManfromNebraska
    11/14/2017
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    Sure they matter! If enough people join the boycott it’s going to get the executives and the shareholders attention really quick!

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  • Paul
    11/14/2017
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    Morons will always be morons and science still can't fix stupid. As long as folks with no sense continue to breed, we will have to keep watching all these totally useless actions.

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  • Lucie carter
    11/13/2017
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    Most people I know that have Keurig coffee makers are devoted coffee fanatics and unlikely to destroy their coffee makers. On the other hand I boycotted Snapple when they sponsored Rush Limbaugh. If I liked coffee I’d be inclined to buy a Keurig if Hannity is promoting a boycott. As for the Starbucks Christmas boycott, that was ludicrous. I am fortunate to have friends from many faiths. There are something like 29 holidays between Nov1-Jan 30. Mine are not the only ones that count. I will honor those celebrating their holidays.

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  • Susan
    11/14/2017
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    Boycotts definitely make a difference. They influence change. Boycotts and democracy go together.

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  • johndstearns
    11/14/2017
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    I’m not sure how they are “boycotting” Keurig by smashing a coffee maker they already purchased. That does absolutely nothing to harm the Keurig company; they already have the money. If these people are so easily influenced- and stupid- as to destroy their own property, the idea of a “boycott” is completely lost on them.

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  • I.Got.an.Idea...
    11/13/2017
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    They obviously do, as many companies whom have performed unethical or immoral, inhumane practices and caused a backlash from consumers and watched their precious stocks drop faster and further than a Catholic Priest and ( you fill in the blanks), Trump’s hands when he “Grabs ‘em by the pussy”..., Employees Pensions when corrupt conservative executives stole their Enron pensions and ...... it just makes most feel good themselves when they know they are no longer contributing to the oppressive, inhumane, unethical practices of these corporate murders and thieves.

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  • Diane
    11/14/2017
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    Boycotts work. Witness Rosa Parks and the bus boycotts and the United Farm Workers' lettuce and grape boycotts. I refuse to go to Chic Filet or Hobby Lobby and I do not watch Fox because of their policies.

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  • APavlovska
    11/14/2017
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    Boycott is very important. When in Spain they tried to prohibit the installation of the solar panels - everyone boycotted by turning off the power at the houses, day after day; stocks vent down, banks lost investments, proposal was changed. How can I recover the broken coffee machine?

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  • William
    11/14/2017
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    How utterly childish to destroy your coffee machine for the likes of this pompous trump lover!!!!

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  • Terry
    11/14/2017
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    Yes they do !!!!

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