While those arguing "FOR" have a point in that Google, Facebook, and the like already collect users' private information, and this would simply allow ISP's to do the same... There is an important difference between Facebook et al. and ISP's from the user's point of view... While users can easily choose not to use Facebook out of privacy concerns, it's a much harder choice not to use the Internet at all out of privacy concerns! The Philadelphia metropolitan area is very large, yet we still only have a handful of ISP's, and it's not realistic to expect the existing monopolistic ISP's to (1) not ALL start collecting this data if it becomes legal or (2) allow a new player to enter their market with a differentiation strategy of NOT collecting user information. The barriers to entry are too great. For the privacy-minded citizen/consumer, choosing not to use Google or Facebook is much easier than having to choose not to use the Internet altogether. This is just another instance of the GOP's pandering to the moneyed corporate interests that line their campaign funds, and another prime example of why it's so necessary to get big money out of our elections!