I get it, companies like Google and Apple are already collecting this data. The difference here is that I can choose to stop using Google, Apple, and any other host of Web browsers or apps. And discontinue providing them with my information. What I can't choose is my ISP because the government creates the barrier of entry. If I discover they are using my information in a manner I'm uncomfortable with my only other option is no Internet at all. Until the government imposed barriers to entry are removed and competition is allowed I will be voting nay.