The statistics show that the audience reached from Facebook, YouTube, and other online content now outnumbers the audience reached by television. I know in my household, and many other households, we cut the cable years ago and now only view news and other entertainment online. The creators behind online context have been able to zero in on human emotion and use this as a driving force, thanks mostly in part to Advertising. That being said, if television and radio are required to have such stringent rules around advertising, it’s time for online adverting to fall under similar guidelines. Having to disclose information about the content and origin of an ad is not a violation of privacy. A violation of privacy is when outsiders mask themselves and infiltrate my social media feeds with with lies and propaganda cleverly spread and hidden behind the faces of my family and friends re-blogging and reposting these lies. A lot of times as well the origin is so difficult to truly fact check through google or the liking, can’t be done easily on a mobile device, or we don’t have the time to fact check everything ... and we shouldn’t have to. These companies need to stand up for the millions of users and subscribers to these services. Instead of putting advertisers and their bottom lines ahead of these users. Without these users there wouldn’t be advertising revenue and they wouldn’t have the platforms they have today.