Handguns and assault weapons have only one purpose and that is to kill people. The marketing of them to using fear tactics makes manufacturers responsible the injury and deaths they create. The statistics point to the reality, that just like the Wild West, peace and social stability comes from laying down your weapons. The proliferation of such weapons does not reflect the need for them. Instead, the marketing of fear has created both the need and their proliferation. Manufacturers must be held responsible for the fear they create and market. Subsequently, they are responsible for the deaths and injuries that their marketing of fear creates.