First off, why are we still calling it Obamacare? Let’s depoliticize the issue by using an appropriate name. On line with the question I don’t believe the Gov should have to incentivize businesses to educate consumer on the topic. In fact, I think legislation should be passed whereby if an existing insurer can not offer reasonably priced insurance to an American citizen they should by law have a responsibility to suggest said citizen look into government sponsored plans. This comes down to risk model and buying power, where a insurer does not want to do business within reasonable (needs to be defined of course) perimeters they should be required to suggest reasonable alternatives.