Imagine you go to the Mall and someone with a tablet follows you around noting every place you pause to look at something, every item you try on, and evert item you purchase. Then they sell that information linked directly to YOU to anyone else that pays the fee. Actually, this bill is far more invasive then that. The only short term defense is to go VPN --- added expense for consumers that is substantial. Call your ISP today and voice your displeasure... Even better let's crowd source an ISP that WILL NOT sell your internet activity. I really don't know that we have enough time to stop this horrible TRUMPIAN law.