This is about the monitoring companies do, not monitoring the government does. Facebook, Amazon, Google, and more already monitor all of your activities and none of these companies are doing this for malicious purposes, only for advertising purposes. I don't see a problem with this and sometimes I've gotten really helpful information about products and events and companies because of their "recommended content". That's all this bill is about, it's NOT about the government monitoring you. And remember all those sci-fi stories where the computer knows what you want and then gets it for you without you having to think twice? This is the beginning of that technology. If you squash this you're squashing technological advancement and a rad future.