This bill — the Voter Privacy Act of 2019 — would give voters control over how their personal information is used by political candidates and campaigns in federal elections and empower them to prohibit the transfer of their information or request its deletion.
Specifically, this bill would give voters five basic rights regarding their personal information:
1. Right of access. Voters would be permitted to review any of their own personal information collected by a campaign, candidate or political organization.
2. Right of notice. Any campaign that receives an individual’s personal information from a data broker (including consumer purchasing history, geolocation, medical information, credit reports, web browsing data and other information) would be required to notify those individuals that their data was obtained.
3. Right of deletion. Voters would be permitted to instruct a campaign, candidate or political organization to delete their personal information.
4. Right to prohibit transfer. Voters would be permitted to instruct a campaign, candidate or political organization not to sell their data to a third party.
5. Right to prohibit targeting. Voters would be permitted to instruct websites like Google and Facebook not to use their data profiles to help political groups target them with psychologically engineered political ads.
These requirements wouldn’t apply to information obtained from publically available state and local voter databases, including name, address, and party affiliation. Campaigns would still maintain access to enough data to communicate with voters. This bill’s requirements wouldn’t apply to anonymous polling information.
This bill would apply to a range of sensitive data, including Social Security numbers, personal property records, biometric information like DNA, browsing history, geolocation data, health information, education data, and more.